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Google Adwords Guide II - Why Use Negative Keywords

Thu, 05 Jan 2006 00:00:00 EST
When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic.

Small price-small orange

Wed, 19 Mar 2008 02:28:30 +0000
After last weeks review you might be thinking something affordable means bad service. Well I have another site hosted by A Small Orange and I’ve had no problems with the site for over one year. They have a very affordable shared SEO web hosting friendly package that only costs $25.00 per year which works out ...]

Web hosting industry recognition

Thu, 20 Sep 2007 21:16:15 +0200

Avoid Duplicate Content Penalties

Mon, 14 Apr 2008 07:08:33 GMT
While it may still be debatable whether all the major search engines currently employ a duplicate content penalty, all have made it abundantly clear that they do not have any desire to provide search results that rehash the same content over and over. Actively avoid any potential penalties by taking a proactive approach to building unique content.

Worried About Churn? Your Marketing Department Might Be the Culprit

Tue, 06 Mar 2007 19:22:00 -0400

So far this year, at least 31 web hosts and domain registrars (see list) have reduced prices or increased resource allocations. Here's a quick breakdown based on a few different parameters:

(a) 11 offers were limited time; 20 were permanent adjustments;

(b) 19 had monetary impact, 12 did not;

(c) 19 were available only to new customers, 11 were available to all customers; JaguarPC was the only company whose offer benefited just current customers;

(d) Only Netazen offered non-overage-incurring current customers any financial benefit.

If I look at these stats with my end user's hat on, I would conclude that bandwidth, data storage and domain registration fees must be getting cheaper by the minute. Unfortunately, if I stay with my current provider, the best I can hope for is an unneeded increase in resource allocations. Loyalty doesn't pay if I want a deal that reflects current market conditions.

Given the going price of AdWords bids, is it such a good idea to reward switching? Instead of offering new customers a discount during the initial months of their contracts, what about a reverse promo that gives long-time customers a better price after they've maintained their accounts for some amount of time?

Web Hosting Mergers and Acquisitions - February 2008

Mon, 17 Mar 2008 11:51:00 -0400

Laguna Niguel, CA - Alentus Corporation acquired John Macleod’s AO Technologies’ Columbus Ohio Data Center. It is rumored that Alentus is picking up a company across the pond. AO provides high-end dedicated and streaming media services

Leeds, UK - Masternaut Three X, acquired FibreCity for GBP 6 million ($12 million USD). Deal added 25,000 sq/ft data center. The acquisition of FibreCity enables Masternaut Three X to provide more extended hosted back-office solutions.

Dallas, TX - Affiliated Computer Services, Inc. (NYSE: ACS)announced an agreement to acquire sds business services GmbH, a Germany-based provider of data center, infrastructure services, and application-related solutions from Waterland Private Equity Investments. ACS will pay approximately $67 million (euro 46 million), including the assumption of liabilities, to purchase sds. The acquisition is expected to close in March 2008 following regulatory approval.

Charlotte, NC - TITAN Technology Partners, a provider of hosted and managed industry solutions, acquired Singapore based ESP Consulting. ESP operations is and managed services provider focused on delivering SAP solutions.

Belfast, Ireland - IUTV Media plc today acquired of Tibus, a leading Ireland web development company from Anderson Spratt Group Holdings for GBP 5 million ($10 million USD).

Chevy Chase, MD - Opus8 Inc. affiliate, Clear Day Acquisition Corp., has acquired a controlling interest in Lore Internet Systems. Terms of the transaction were not disclosed. Lore services includes, managed datacenter hosting and co-location. The acquisition has approximately doubled Pro Net's size and it is now providing shared and dedicated hosting for over 100,000 domains.

Sao Paulo, Brazil - Universo Online S.A. (UOL) acquired the "clients" of web hosting company Digiweb UOL is now the third-largest provider of web-hosting services company in Brazil. See my March 6, 2008 blog for additional information and comment.

Rochester, NY - Layer 8 acquired the Web hosting and information technology support services branch of DigiNex. RACD

Obviously not all inclusive - but from the NCC files.

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